Designing a complete promotional campaign for Easy Street Offers, a real estate marketplace, presented the challenge of showcasing the company's mission: Building a collaborative real estate portal that efficiently connects users with motivated agents and buyers. The campaign's central theme highlights the company's approachable, fun, and user-friendly nature, with consistent messaging across all channels.
I created artwork for all promotional outreach including email newsletters, digital ads, and social media content. These graphics segmented the audience for personalized content and featured engaging and fun posts, user-generated reviews, and paid advertisements to broaden reach.